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The African Food Accelerator Program

African Food Accelerator Program

“Given that the first “barbecue” might well have taken place in Africa, this is a continent that can arguably claim to have invented cooking. But African dishes—especially those south of the Sahara—are still woefully under-represented on the world culinary scene. From the humble maize/grain porridges & root vegetables that form the basis of so many diets, to grand feasting dishes such as breyanis, tagines, stews & aromatic curries, Africa’s favourite foods offer something for every palate” CNN, 2017 [1]
And now, due to the Fatherland’s initiative, the African Food Accelerator Program will drive meaningful commercialize on a global scale, thereby making wholesome, delicious, African food & cuisine readily available in the international food & restaurant industry, & on the world culinary scene. This also coincides with the revolutionary push for healthy eating
The Fatherland Economic and Community Development Sector, is delighted to announce its new global initiative, the African Food Accelerator Program. The latter has been engineered to empower a game-change, which will 1: culminate in the distribution of African Food to supermarkets, smaller retailers, and online grocers; and 2: result in the opening of African restaurants which serve highly nutritious, delicious, traditional African dishes. These restaurants will be established in high streets in major towns and cities, thereby promoting and levelling African cuisine up, so that within a reasonable time frame, African restaurants will be on a par with Chinese, Indian, Turkish, and other popular ethnic restaurants. Moreover, they will help non-Africans connect with Africa’s culture.
“Ethnic restaurants are ethnically themed to reflect a certain culture. Experiencing new flavors & authentic culture are major reasons why people dine at ethnic restaurants” (Liu and Mattila, 2015). To that end, this Fatherland African Food Accelerator Program initiative, is designed to boost African culture & equality

Food Accelerator Program

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Traditional African Dishes

Most traditional African dishes are primarily plant-based and include various types of small grain cereals (mainly sorghum and millet), dark green leafy vegetables, root tubers, starchy stems, legumes, and tropical fruits. Animal products usually comprise fermented milk, and fish, and to a lesser extent, poultry, mutton, beef, and game meat. Further, healthful herbs and spices are added to rev up the dishes.

Becoming Part of the African Food Accelerator Program

This unique Fatherland program, which is part of the Fatherland Economic and Community Development Sector, will focus on mentoring and investing (via the FairShares Network), in innovative food start-up companies that aim to promote African food on a global scale.—Thereby making African food readily available for the international food and restaurant industry, and helping to create more jobs for Africans.

Food & Culture

Food culture is liked to practices, traditions, religious beliefs, and attitudes, along with the institutions and networks involved in the consumption, distribution, and production of food. Moreover, food culture is connected to bonding with others; and being together with the family. — For example, all the members of the family sitting down for an enjoyable, hearty, home cooked Sunday lunch.—Something which nourishes the mind and soul.

When such aspects are maintained, they make cultures more sociable, and closer than others. Of note, food patterns can also connect people to their ethnic groups and cultural roots. Indeed, food is a prime way to retain our unique cultural identity. The areas where some families live, and the places where their ancestors originated from, can also impact some people’s food preferences. The latter culminate in patterns of food choices within a regional or cultural group.

Overview of the FairShares Network

The FairShares Network is a diverse community of investors & volunteers who understand the immense value of the Fatherland’s projects. It has the concept of an Investors’ Club, and as such, embraces the multi-stakeholder ownership, governance, and management, which shares wealth and power among primary shareholders (Entrepreneurs, Producers, Employees, Consumers, and Investors from Public and Private Institutions).

The Fatherland opted for this FairShares Model because of its capacity for global social enterprise development, and its ability to strengthen the social and solidarity economy. This decision has proved to be extremely popular, as it is the ideal option for advocates of cooperative business, the sharing economy and social enterprise. Very importantly, the FairShares Network not only gives wealth and power to all parties; it also offers a revolutionary approach to valuing investments. This means that when there are surplus profits, both the financial capital providers and the contributors of other forms of capital, receive a return.

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Food & Culture

Food culture is liked to practices, traditions, religious beliefs, and attitudes, along with the institutions and networks involved in the consumption, distribution, and production of food. Moreover, food culture is connected to bonding with others; and being together with the family. — For example, all the members of the family sitting down for an enjoyable, hearty, home cooked Sunday lunch.—Something which nourishes the mind and soul.

When such aspects are maintained, they make cultures more sociable, and closer than others. Of note, food patterns can also connect people to their ethnic groups and cultural roots. Indeed, food is a prime way to retain our unique cultural identity. The areas where some families live, and the places where their ancestors originated from, can also impact some people’s food preferences. The latter culminate in patterns of food choices within a regional or cultural group.

Overview of the FairShares Network

The FairShares Network is a diverse community of investors & volunteers who understand the immense value of the Fatherland’s projects. It has the concept of an Investors’ Club, and as such, embraces the multi-stakeholder ownership, governance, and management, which shares wealth and power among primary shareholders (Entrepreneurs, Producers, Employees, Consumers, and Investors from Public and Private Institutions).

The Fatherland opted for this FairShares Model because of its capacity for global social enterprise development, and its ability to strengthen the social and solidarity economy. This decision has proved to be extremely popular, as it is the ideal option for advocates of cooperative business, the sharing economy and social enterprise. Very importantly, the FairShares Network not only gives wealth and power to all parties; it also offers a revolutionary approach to valuing investments. This means that when there are surplus profits, both the financial capital providers and the contributors of other forms of capital, receive a return.

“Clearly, there is a tremendous opportunity for investing in the commercialization of African Food around the world, thus following suit with the commercialization Turkish, Chinese, Indian, & other cultural foods, which have become so globally popular, that they have turned into multi-billion-dollar exports which are continually rising”

Indeed: “the global ethnic food market is projected to grow from $49.27 billion in 2021 to $98.06 billion in 2028 at a CAGR of 10.33% in forecast period, 2021-2028″[2]

The Incredibly Varied Menu of African Dishes

“Africa’s food is as unimaginably varied as the continent is vast, & we are witnessing ever more interplays between tradition & reinterpretation” National Geographic”

Becoming Part of the Fatherland African Food Accelerator Program

APPLICATION PROCESS & INTERVIEW

Application Review

Once you submit your application, our team will email you within 5 – 7 working days on whether you’ve been selected for an interview.

Team Interview:

Once approved, we’ll email you a link to schedule an interview. Please note that interview space is limited, so we recommend booking as soon as possible.

EVALUATION & SELECTION

Admissions Review

Our team will complete an initial due diligence evaluation to determine your suitability for our program and present it to our selection committee.

Acceptance/Denial Notification

You will be notified of our decision to accept or deny your application within 24 hours of our committee vote. If received, your seat will remain open until the cohort fills up.

PROCESS & TIMELINE

Cohort applications are due every 20th unless you request an extension. We recommend applying 30 days before each cohort launch.

Investment Timeline

When we commit to a round, we expect to complete our due diligence and investment process within six months of term sheet issuance.

The Incredibly Varied Menu of African Dishes

“Africa’s food is as unimaginably varied as the continent is vast, & we are witnessing ever more interplays between tradition & reinterpretation” National Geographic” [3]

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For The African Food Accelerator Program

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